Most women worry about entering their 30s. One of the common anxieties associated with this magical birthday is the A word – aging. Once the roaring 20s are over, it’s high time to establish an effective beauty care regimen. Getting your skin care routine right is an absolute must do when your 30s are on the horizon, and these 5 easy steps are all you need!

skin care routine 30s

This Is What Happens To Your Skin When You Hit The Late 20s

It’s been scientifically proven that your metabolism begins to slow down around the age of 25, and even more so skin care routine 30swhen you get dangerously close to 30.

This concerns not only how quickly and effectively you digest your meals, it also concerns what goes on with your skin. 

As we get older, the production of collagen – a vital ingredient to a supple and youthful complexion, starts to decrease.

As this happens,  our skin gradually begins to lose elasticity which eventually leads to visible wrinkling and sagging.

Unfortunately that’s not all. Our skin’s ability to exfoliate decreases significantly in the late 20s too. This means that dead skin cells are basically accumulating on your face

Around the time of our 30s, the transfer of moisture in the deep layers of our skin slows down, which furthermore skin care routine 30saffects how our skin looks like on the outside.

It seems all odds are against our right to eternal skin perfection, right? Wrong. This is where you and your skin care routine come in.

Your skin needs more love and attention with each birthday, the right skin care routine is truly the best gift that you can give yourself.

Let’s get to the pampering part!

♥Want to know more about skin care mistakes that lead to premature aging? This post has it all!♥

The Nighttime Skin Care Routine Mistakes That Will Make You Look Older

5 Steps To A Complete Daily Skin Care Routine

skin care routine 30sDespite what you might have heard, maintaining a complete and effective face care routine doesn’t involve spending hundreds of dollars on “revolutionary” creams, serums, masks or treatments.

It’s actually quite simple and only takes about 2 x 5 minutes out of your day.

How is this possible you ask? As a beauty brand marketer, I’ve spent 6 years behind the scenes of producing the “revolutionary” face care solutions.

I’ve also worked on selling them to women just like you. I’ll get more into that in a future post, for now, just trust me on this one.

Along as you’re doing these 5 things daily, on a regular basis, your skin care routine will be on its way to perfection – promise!

If you’re short on time, all the time – this morning beauty routine checklist is for you!

This Effective Morning Beauty Routine Checklist That Only Takes 5 Minutes!

1.Drinking Water

skin care routine 30sIt seems too damn simple, a lot of women think it’s just one of those urban beauty legends that you keep hearing but never really put a lot of thought into.

Well – you should. Drinking water is absolutely KEY to keeping your skin visibly young and healthy, so it should become a vital part of your skin care routine.

Need proof? Just a few paragraphs up, I’ve mentioned that around your 30s, the transfer of moisture in the deep layers of your skin slows down.

Imagine that a skin cell is a balloon, when filled with water it’s nice and supple,skin care routine 30s smooth and soft.

When you drain the water, the balloon deflates and becomes saggy, wrinkly and blah.

Your skin is basically made up of a bunch of balloons (skin cells), that are starting to deflate as you get older. The easiest and fastest way to help out your skin is to HYDRATE from within. No more excuses – 2 litres of water a day gal pal, your skin will thank you.

Did I mention staying hydrated keeps your metabolism up and running? The human body is 60% made of water, when you’re dehydrated, your body doesn’t function as well as it could. Your skin is 64% water – let’s keep it that way.

Multiple benefits – one task. Drink up hun!

Can’t muster so much water? These 10 foods will help to keep your skin hydrated!

These 10 Foods Will Help To Keep Your Skin Super Hydrated!


skin care routine 30sSo what is cleansing really? By definition, it’s removing impurities like dust, dirt and sebum as well as dead skin cells (which accumulate faster in your late 20s, remember?) from your skin.

Cleansing should be done 2x a day, in the morning and before bedtime, being a crucial part of your skin care routine. Why?

Cleansing In The Morning

When you wake up after a (hopefully) regenerating dose of beauty sleep, you need to prepare your skin for the day. With all the daily rush, stress, environmental factors like pollution and sun exposure – your skin needs your protection and nurture.

Cleansing enables your skin to better absorb all the goodness your face cream has to offer.

Choose your cleanser wisely – if you have dry or sensitive skin, go for gentle micellar water. Acne prone skin likes a skin care routine 30sdelicate face gel which also helps to control sebum production to prevent an oily, shiny complexion.

Trick of the trade – you can splash your face with cold water right after you cleanse – not only will it wake you up, it also constricts your pores and tightens your skin, which acts as an instant firming factor. Something your skin care routine can definitely benefit from!

Cleansing In The Evening

skin care routine 30sCleansing before bedtime rids the skin of all the impurities that have built up during the day, which also makes it easier for your skin to regenerate when you sleep.

Clean skin absorbs active ingredients from face creams and masks much more effectively.

Give your face some breathing room and “take the day off” – no exceptions from this rule.

The days when we could fall asleep without taking makeup off and wake up looking just fine are long gone my friends. If you want a glowing and rejuvenated complexion staring back at you in the mirror come morning time, getskin care routine 30s cleansing!

Even if you don’t wear makeup, sebum and impurities will still collect on the outer layer of your skin.

That’s why you should never skip bedtime cleansing in your daily skin care routine, especially when you’re around your 30s.

Try running a cotton pad soaked in a little cleansing milk or micellar water over your cheek in the evening. You might just be surprised how much gunk we collect on our faces morning till night.

If you leave that shiz on, it will block your pores, cause sebum build up, lead to breakouts, and give your complexion that ultra oily shine factor.

Prepare your skin for a good night’s rest every night with a pre bedtime cleansing sesh.


skin care routine 30sThis is a biggie – not only do you need to hydrate from within, it’s also crucial to hydrate the outer layers of your skin.

Quench the thirst with a carefully chosen moisturizer – every skin type needs moisture!

This goes especially for acne prone skin, it’s a myth that you need to dry it out to control sebum production.

What’s Sebum Got To Do With It?

Your body is a really clever machine y’all – let me explain. Sebum is nature’s means of naturally moisturizing and protecting the skin.

Yep – your skin has it’s own care routine. When it’s kept in check, sebum does absolutely no harm, quite the opposite.

Sebum keeps your skin waterproof – acting as a barrier in two ways. It keeps too much water from entering your body via your skin, and it also prevents you from losing too much water the same way. It protects skin from bacteria and fungal infections – quite the multitasker!

If you disrupt the balance of sebum production by overly drying out your skin, your body will increase the amountskin care routine 30s of sebum it produces.

We all know what this leads to – clogged pores, breakouts, oily skin and whole lot of frustration.

Women who have dry skin by default, still often experience oily complexion in the T-Zone (forehead, nose, cheeks, chin – these are the spots with a high density of sebaceous glands), which is more commonly known as combination skin.

Your body will try to overcompensate dry, dehydrated skin with increased sebum production, so you need to keep that moisture balance in check at all times!

To keep your moisture levels in check – find out more about how you can EAT your water!

These 10 Foods Will Keep You Super Hydrated!

Why Choosing The Right Moisturizer Is Key

skin care routine 30sFor all the above reasons, picking the right moisturizer to fit your skin care routine is uber important!

We don’t want your skin to go into overdrive mode due to a product that doesn’t do it justice.

Making sure that you’re getting the right moisture surge treatment will save you a lot of time, frustration and money.

Here’s your cheat sheet to picking the right product:


skin care routine 30sLook for creams with dimethicone (seals in moisture keeping your skin hydrated), hyaluronic acid and glycerin.

Most creams contain either glycerin or paraffin nowadays, make sure you read the ingredients list!

Natural ingredient extracts like grape, cucumber and aloe vera are all great moisturizing and refreshing agents to include in your normal/combination skin care routine.

If you’re blessed with this skin type, it’s pretty safe for you to experiment with products to find the one that works best for you.

It’s a rare occasion as most of us are affected by hormonal changes/imbalances which take a huge toll on the condition of our skin.Make sure you nurture your skin with regular moisturization and try sticking to natural ingredients.

You don’t want to upset the chemical balance that you have pretty much on point! To keep the T-zone in check, go for lighter cream textures and avoid oil infused or emollient based products.

Oily/Acne Prone:

skin care routine 30sLook for water based, oil free moisturizers with a gel like texture and noncomedogenic properties. Noncomedogenic simply means that they do not block your pores.

Dimethicone as well as glycolic and  hyaluronic acids are vital to maintaining proper moisture levels in oily skin.

Many anti acne products tend to overly dry out our skin. Make sure your cream has at least one moisturizing agent high up in the ingredient list!

The ingredients that come first in the list, are the ones with the highest concentration in your care routine 30s

Natural ingredients like tea tree oil, sulphur, and green tea are all great for maintaining a balanced sebum

They keep your pores in check and mattifying your complexion.

I can’t stress this enough – oily skin critically needs regular moisturization!

Don’t let anyone tell you that what you need to do is dry it out.

Avoid alcohol based products at all costs! Oily and acne prone skin is also sensitive skin, which means it’s prone to irritation and redness.

♥If you want to learn how to take care of oily skin in your 30s, this post is for you!♥

This Is What Causes Oily Skin In Your 30s & How To Fix It!


skin care routine 30sLook for emollient based creams with petrolatum (the ingredient found in Vaseline), shea/cocoa butter, macadamia/olive/coconut/marula/almond oils.

I’m a fan of keeping it as natural as possible, as I’ve come to realize that face care infused with organic, natural ingredients tends to work better.

Your skin will more happily absorb ingredients that are organic and natural, while chemical compounds do not always receive a warm welcome.

Just like vitamins and minerals from fruit and veg will be better absorbed by our digestive system vs. pill supplements, our skin will make use of natural ingredients more effectively.

Years of testing different products have brought me to this realization and I’ve become absolutely fixated on natural skin care routine 30sbeauty care as a result.

Dry and dehydrated skin is also often sensitive, as the protective layer of this skin type is damaged (i.e – too little sebum to protect and seal in moisture).

This means that if you have dry or damaged skin, it’s also prone to redness, irritation and flaking.

Keeping the ingredient count of your creams to a minimum and sticking to more natural products will significantly decrease the possibility of allergic reactions and product induced irritation.

You can find glycerin and paraffin in most creams for dry and dehydrated skin, as they serve as a protective barrier on your skin, sealing in moisture and nutrients.


skin care routine 30sIf you have very sensitive or atopic skin, suffer from psoriasis, rosacea or any other dermatological skin conditions, it’s crucial that you stick to dermocosmetics.

Your skin needs special treatment gal pal, and though drugstore bought products are great, you need something a little more hi-tec.

Dermocosmetics tend to have shorter ingredient lists and emollient qualities that gently care for your skin. ‘

They focus on preventing itching, relapses, flaking, rashes and cracking.

If you suffer from utterly unpleasant sensations like burning, tightness and sensitivity to touch are soothed by panthenol, allantoin and shea butter extracts.

skin care routine 30sSensitive skin is also often dehydrated, which calls for dimethicone infused creams to bring back proper moisture levels.

Sticking to dermocosmetics which have been tested for tolerance by sensitive skin is your safest bet.

I can wholeheartedly recommend brands like La Roche-Posay, Avene, Bioderma, Cetaphil and SVR.

I’ve worked with all of these and tested them on my own skin numerous times. If you see drugstore creams for sensitive skin, don’t be fooled.

They are mostly predestined for moderately dry complexions and probably contain preservatives, which are hugely irritating to very sensitive skin. Don’t risk it girlfriend!  Your skincare routine needs VIP treatment.

4.SPF Protection

skin care routine 30sI can’t even begin to tell you how overlooked this step is.

You don’t only need to think about SPF filters when you’re planning a vacay. SPF needs to become your bestie STAT.

All day, everyday. Even though a lot of creams nowadays have some sort of SPF filter, it’s still not as common as it should be.

The sun emits UVA/UVB rays, both of which affect our skin. Let me break it down for you:

UVA Rays:

  1. Are not affected by altitude or weather
  2. Present all day, everyday, all year round
  3. Can pass through window glass
  4. Penetrate deep into the layers of your skin
  5. Cause long term skin damage

UVB Rays:

  1. Cause sunburn
  2. Make us lovely and tanned
  3. Help the body make vitamin D, crucial for our good moods & metabolism amongst others
  4. Are most intense in high altitudes, in the summer and the middle of the day
  5. Can cause cancer and cataract

SPF Can Save Your Life – No Joke.

skin care routine 30sThe “Rays” are not to be taken lightly!

You need to protect your skin with at least 15 SPF daily, in order to avoid future consequences like premature aging, uneven skin tone, or even cancer like melanoma.

I must admit I wasn’t concerned with SPF protection, until I started working for La Roche-Posay and we had a dermatologist come in for the day.

We had the chance to get a full body skin check up. It turned out I have a suspicious looking mole on my arm and was told to monitor it every 6 months.

To make matters worse, it started changing shape and getting darker over time. I freaked out and rushed to the docs, skin care routine 30sonly to find out I need to have it removed stat and sent for lab tests.

Fortunately it turned out to be benign, but I can’t tell you just how anxious and scared I was.

Since then, I do NOT omit SPF filters in my skincare routine. Considering that I’ve grown up in the Middle East, I’ve had intense sun exposure whilst growing up, which puts me at bigger risk of skin cancer.

Even though I’ve been in Europe for 10 years now, I still have all the moles that have popped up over the years I was living in Qatar. Remember that with skincare, what you sow is what you reap!

Choose face creams with SPF factors of 15 +, make sure they protect against BOTH UVA and UVB rays! It’s not only about aesthetics, it’s about saving yourself from battling a cancer that has a 17% survival rate if discovered too late.


Nourishing your skin is crucial once you hit your late twenties. All those college life shenanigans, an office job, stress,skin care routine 30s questionable diet choices, pollution, lack of regular exercise and sleep deprivation take a toll on our skin.

I will speak for myself here – I’m guilty of ALL the above, at one point or another in life so far.

Shiz happens when you start adulting full time.

What you can do for yourself to take you through all of life’s challenges like a boss, is maintain a healthy diet.

Great Diet = Great Skin. Period.

skin care routine 30sI know, I know, why do people keep saying that? Honestly, for an uber long time, I thought that a good, expensive serum + cream and a facial once a week is enough.

That getting 6 hours of sleep, eating junk, smoking socially and stressing the hell out every day will not matter, as long as I spend the big bucks on premium skincare. WRONG!

After facing severe burnout in my late twenties, I was pretty much forced to start taking care of myself, both mentally and physically.

That’s when I discovered the importance of overall body wellness, nutrition, and nourishment.

I was left with no choice but to comply or basically break down completely andskin care routine 30s end up in hospital care.

That’s when I started to actually think about what I put inside my body, how much
sleep I get, how much me-time I allow myself and what I do to unwind.

For the past year, I’ve been learning it the hard way. Now I share my experiences so you don’t have to.

Nourishing your body is the best investment you can ever make.

It will reap benefits like you wouldn’t believe, and it’s must have for every skin care routine.

Become more conscious of your body in your 30s, adjust what you fuel it with!

Basic Nourishment Checklist For An AH-MAZING Skin Care Routine

I will be dedicating a whole section of this blog to nourishment and beautifying your face & body from the inside. For now, let me run this short list by you. It’s the absolute, bare essentials of what you should be doing to nourish your body. Trust me – the results are totally worth it!

1. 7-8h sleep, every night.

skin care routine 30sI know you baby mamas are in a different position since your baby calls for your attention at all hours of the day and night, my mommy friends stick to this rule: baby sleeps = they sleep.

If you’re a working mama, involve dad. If you’re a single mama – involve your family/besties. It takes a village, right?

Try your best to get as much sleep as you can, you know what the lack of sleep does right?

Another thing to think about:

When you get on an airplane, they tell you that once the pressure drops, oxygen masks will be released above your seats. Then they tell you to PUT ON YOUR MASK FIRST, before you help your children or others. Why is this relevant? You can’t take care of others, if you’re not taking care of yourself.

2. 5 servings of fruit & veg daily.

You wouldn’t believe what this does for your wellbeing. I was the first one to call bullshit on the importance of askin care routine 30s HEALTHY diet.

Sure I would give into fads, in the midst of battling an ED for years. My eating was all over the place, it was chaos.

Only when I finally decided to get myself into therapy and cleaned up my meal plan, I started to see ah-mazing results.

It took about a month for the first ones to become visible.

My skin became radiant, I actually had color on my face as opposed to a pale and almost see through complexion. The permanent, shady bags disappeared from under my eyes. I started to look healthy, I was finally getting well.

3. 30 minutes of me-time, daily. 

skin care routine 30sThat’s the minimum you should set aside for your leisure, every day. Sounds crazy in your busy schedule? It’s actually absolutely essential if you want to keep your sanity.

When we get lost in the whirlwind of adulting, raising kids, climbing up the career ladder, running a household AND making sure our marriage is on the right tracks – PHEW, that’s a long list.

Try saying that in one breath, let alone doing it all without a break.

Having no time for YOU will begin to accumulate frustration, irritability, stress and anxiety. Everyone needs some personal space to unwind and do something they enjoy.

Take 30 minutes a day, be it in the morning before everyone wakes up or before bedtime when everyone’s sound asleep. Read a book, take a bath, watch your favorite show. It sounds CRAZY simple and what the hell does it have to do with skin care routine in your 30s?

Let me tell you this – have you ever seen a glowing, healthy looking woman who’s insanely stressed out ? One that is walking, talking wellness but doesn’t do anything to take care of herself?

Point made. Cuddle up with that book sista, and pour yourself a glass of wine. Wine is skin care routine 30sFILLED with antioxidants and they’re uber good for your skin.

They reduce the amount of free radicals in your system. Free radicals contribute to aging and increase the risk of getting cancer. Do I have you convinced?

That’s it – just those 3 mere steps, for now.

I know it’s uber hard to switch around your schedule and basically whole life to cater to a new skin care routine in your 30s.

It seems unnecessary and an easy fix like a cream/mask/botox/surgery seems way more feasible.

Unfortunately easy fixes don’t work, at least not long term.

Skin Care Routine In Your 30s = Putting Your Wellbeing First

skin care routine 30sRevelation time! To some of you it may seem like I’m making this huge deal out of something as simple as a skin care routine.

I’ve been one to neglect the importance of CARE in general, for years. Only with a substantial health crisis behind me, I’m now aware of how damn important it is to pay attention to your body and beauty care regimen.

Start with your skin. It’s what you see in the mirror everyday. It reflects what’s going on inside your body and your mind. Staying healthy and looking healthy will have a SIGNIFICANT impact on your overall wellbeing.

I hope that I’ve managed to convince y’all that establishing a new skin care routine in your 30s is basically the start of a new lifestyle chapter.

When you start taking care of yourself inside & out – you WILL see a huge difference, and it won’t just be skin deep.

Much Love,

Eva K. x



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Kick Off Your Self Care Routine

Sign Up Below & Learn How To:

- Cope with stress and anxiety in a healthy way

- Work smarter NOT harder

- Cope with feelings of overwhelm, stress, exhaustion and anxiety

- And so much more......

Your SELF CARE GUIDE delivered straight on your inbox!

Kick Off Your Self Care Routine

Sign Up Below & Learn How To:

- Cope with stress and anxiety in a healthy way

- Work smarter NOT harder

- Cope with feelings of overwhelm, stress, exhaustion and anxiety

- And so much more......

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